Consider the platform

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I first met Watson in 2011. He was a bit cold, rippingly witty and, at the time, one of the most famous pop cultural figures in the country. The month before our meeting, Watson had dazzled the country with a phenomenal week of shows on Jeopardy, taking on the game show’s most prominent nerds with […]

Thinking value proposition design

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User-centric design principles played a critical role in my leadership at the Office of the United Nations High Commissioner for Refugees and the US Association for the UNHCR. As global alarm around the refugee crisis reached a tipping point, both UNHCR, the US Department of State and US Ambassador to the UN Samantha Power sought to […]

Applying the Lean Startup philosophy

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Often as critically as in the public sector, the world’s biggest and most effective consumer brands still can’t get process right – and waste hundreds of thousands of dollars and hours in pursuit of elusive audiences. While my work has included a breadth of public affairs clients and programs, when I consider the lean startup […]